We are the inventors of diamond comparison videos, especially on the asscher cut diamond. Contrary to popular belief, there is no magic numbers or certification company who can seriously pick out a beautiful asscher than what the human eye can do, and especially the eyes with experience. We have been studying and eyeing the fancy shape diamond cuts for over a quarter century now. And even with today's technology, there is still nothing like the eye with the asscher cut. So naturally the video comparisons came into fruition. With a some help in narrowing down your search to potential selections, we let you decide for yourselves which diamond is right for you sitting down in the very comfort of your computer. Giving you a relaxed (non sales pressure) enviorment to let you make an intelligent decision on your diamond purchase. Don't dare buy a diamond blindly or under pressure! Send us an email or give us a call and well not only help you out we will show you!!